Why Roman New York?

The book "Who Moved My Cheese?" held this prestigious title of New York Times bestseller for nearly five years, selling more than 4 million copies worldwide. So why was frustrated author Dr. Spencer Johnson unable to get this international sensation into print for two full decades? The short answer is that the first few publishers who read the manuscript rejected it saying that it was an unmarketable property. Johnson was in good company. Leo Tolstoy, D.H. Lawrence, George Orwell, Norman Mailer, Stephen King, even J.K. Rowling have all been rejected by pub-lishers.

Margaret Mitchell suffered 18 rejections before her timeless novel “Gone With The Wind” was published and Dr. Seuss was rejected 23 times before Vanguard Press accepted his renowned series of children's classics.

The record and movie industries don’t have a much better track record. The original script for M.A.S.H was rejected 21 times before a producer saw it’s potential.

For the longest time a selective system, has given all of the power to distri-bute new author's, artist's, or musician's work to just a handful of executives. The standard process for getting a book published, a song recorded or a movie produced was deflating, de-motivating and demoralizing. The other option, self-production, was expensive and offered limited public exposure.
Until now. Until RomanNY.com. There is a "sea change" taking place in the publishing, music and movie industries called RomanNY.com that will revolutionize the entertainment industry.

RomanNY.com is an “e-tailer,” a virtual store on the Internet where the public can access the work of bright, new authors and artists whose creations are unavailable through traditional outlets. With “patent applied for” technology RomanNY.com has successfully developed a product that will quickly and easily bring finished products to the marketplace.

RomanNY.com enables artists to bypass traditional outlets and simply sell finished products directly to the public. Audio books, CDs and movies can be downloaded directly into a customer’s computer, MP3 player or other device that records the data and allows the purchaser to listen or watch the purchased product at their leisure.

Growing and running an innovative business is not new to RomanNY.com Chairman Stephen J. Roman Sr. As the former President and CEO of the Rolex Company, which he took a start-up business with two employees and to a staff of over 150 people, Roman has a history of taking control of a start-up company and growing it into a successful enterprise. Now he brings that same expertise and imagination to northern New Jersey based RomanNY.com. As a recent author himself, Roman has a vision as to how his company’s technology fills the need of the buying public to be in control of the way they spend their leisure time.

The new wave of audience participation television evidences the fact that the buying public has strong opinions and that they a voice in the products being of-fered to them. “We have seen that the buying public prefers to make their own decisions when it comes to entertainment. This is evidenced in the exploding popularity of reality TV shows, such as "American Idol" and "Dancing with the Stars" where the viewer becomes the judge. This trend,” said Roman, “has allowed individuals to decide for themselves what is worth reading, watching, listening to and buying – and it has created the new “power of the public” phenomenon. The public will not have their entertainment choices dictated to them anymore – they want and demand choices.”

Previously, decisions about what books to offer the public weren’t about value or diversity. Publishers refused manuscripts for many different reasons, most of which had little to do with the quality of the writing. At any given time a book might be refused because it didn’t conform with the style of books the publisher was producing, or the market that they were targeting or work within their budgetary limitations. Most of these decisions were subjective and not indicative of the potential of the book.
According to Roman’s research only 1 out of every 25,000 books written ever makes it to a printing press. The reason is because it has always been exceedingly difficult for new authors to get the attention of publishers but now RomanNY.com technology allows artists to bypass the traditional publishing process. “Why should just a small handful of people have the sole say as to what the public wants? Who are these people that God gave them some ability to tell what would sell and what would not sell,” asks Roman. “RomanNY.com now has a system that eliminates the red tape and removes all of the roadblocks, which in the past kept new authors from getting their books published and into distribution.”

RomanNY.com technology can work equally as well for musicians and singers with professionally recorded but undistributed music, and movie producers who have fi-nished movies but no distribution deal by enabling them to release their work to the public without spending an eternity looking for an agent, studio or distribution outlet.
“RomanNY.com takes the decision away from the moguls and gives the power back to the artists. For example we would be able to assist an author, who has put countless hours into writing a potential Number One best selling book, in making their product available to the buying public in 30 days or less,” said Roman.

One thing that books, music or movies have in common is that their financial success is determined by the amount of exposure they receive. Why does one band become the next Sting or a solo artist become the next Prince? It’s public demand that drives their popularity and now RomanNY.com can drive that demand. “We know there are countless artists with the talent to succeed, who simply need the type of exposure that RomanNY.com can provide,” said Roman.
Likewise there are thousands of movies that are made each year around the world; hundreds of millions of dollars spent by producers to bring their work to the screen. Some of the largest grossing films in recent years were what is known as "Indie" movies, made by independent producers, who got a break. But for countless others without a distributor willing to bring the movie into theaters their film will turn to dust sitting in a canister on a shelf.

Now producers can use the RomanNY.com outlet to put their films directly into distribution allowing the public to decide what movies they want to see.

Compared to the cost of “self publishing” RomanNY.com can offer a distribution outlet for a fraction of the cost. “Artists should consider the nominal fees charged by RomanNY.com as an investment in their work, in the belief that their product has real value,” explained Roman.

ROMANNY.com is already up and running. It can be viewed at www.romanny.com For more information about RomanNY.com contact Thomas M. Roman, CEO at 973-331-0022